What Is Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is a free analytics software designed by Google to help website owners analyze their websites and apps’ activity. Using GA4, one can measure user engagement, conversions, traffic sources, and overall website performance. While in comparison with the previous version of the tool GA4 measures the … Continue reading Google Analytics 4 (GA4): A Complete Beginner’s Guide (2026)